Module 5 Assignment: Blog Post on Red Queens and Increasing Returns (DVD’s vs. ODV (On-Demand-Video): A Case of Increasing Returns)

The current competition between DVD’s and on-demand-video services is a great example of increasing returns. Arthur (1996) defines increasing returns as “the tendency for that which is ahead to get further ahead, for that which loses advantage to lose further advantage”. In other words, it’s when two new technologies enter the market at the same …

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